Tridge summary
The World Avocado Organization (WAO) has significantly increased promotional campaigns for avocados in Europe, with the number of campaigns rising from 9 in 2021 to 31 in 2023. The WAO's promotional campaign is focused on social and digital media, public relations and general communication, as well as supermarket campaigns. The WAO has also worked to involve other countries, such as Israel, Colombia, Spain, Morocco, Chile, and Kenya, in promoting and increasing avocado consumption in Europe.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.
Original content
(Agraria.pe) Avocado promotion campaigns in Europe have practically tripled in the last three years, thanks to the effective work of the World Avocado Organization (WAO), which is a fundamental factor for the Old Continent to continue being the main market for this delicious and nutritious fruit. From 9 campaigns in European supermarket chains in 2021, it has risen to 31 campaigns in 2023. This has been reflected in a significant increase that requires more support. Lines of actionThe CEO of the WAO, Tom Van Hees, explained that the promotional campaign they are developing is divided into three central elements. The first of them is aimed at social and digital media to inform existing buyers and attract new buyers. He noted that the second line is public relations and general communication work to improve the provision of information about avocados. “The avocado periodically receives bad news, for example, on sustainability issues, often with incorrect information. “This is a risk ...
Source: Agraria
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