Gangwon Hanwoo achieves first export success in Dubai... full-scale strategy for Middle East premium market

Published 2025년 11월 28일

Tridge summary

The premium beef brand Gangwon Hanwoo (represented by Ji Jeong-min) from Gangwon Special Self-Governing Province has completed its first export to Dubai, United Arab Emirates (UAE), marking a significant first step in its strategy to penetrate the Middle East market. From November 18 to 23, a delegation from Gangwon Hanwoo visited Dubai for six days to inspect the cooperation framework with their local partner, INDOGUNA DUBAI, and to discuss strategies for expanding exports. The delegation visited the headquarters, meat processing plant, and logistics warehouse of INDOGUNA DUBAI to verify the actual operational environment and quality control systems. Notably, during this visit, they directly verified the freshness and marbling of the first export shipment on-site.

Original content

Gangwon Hanwoo, a premium beef brand from Gangwon Special Self-Governing Province, completed its first export to Dubai, United Arab Emirates, marking a significant first step in its strategy to penetrate the Middle East market. From November 18 to 23, a delegation from Gangwon Hanwoo visited Dubai for six days to inspect the cooperation framework with their local partner, INDOGUNA DUBAI, and discuss strategies for expanding exports. The delegation visited INDOGUNA DUBAI’s headquarters, meat processing plants, and logistics warehouses to verify the actual operating environment and quality control systems. During this visit, the delegation verified the freshness, marbling, and packaging conditions of the first export shipment on-site. Both parties shared expectations for future volume expansion, stating that they have sufficient competitiveness in the premium market. The delegation also visited the premium restaurant ‘MAXZI’ operated by INDOGUNA DUBAI to taste various dishes ...
Source: Aflnews

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