In 2024, global wine production hit its lowest point since 1961 due to extreme weather, but Georgia bucked the trend with an outstanding vintage. The Georgian wine harvest exceeded the five-year average by 20% and was 27% higher than in 2023, with the Saperavi grape variety particularly lauded. This success coincides with a 40% increase in Georgian wine exports to the UK from 2022 to 2023. The Georgian wine industry aims to leverage this success with enhanced marketing and participation in major trade events in 2025 to further elevate its international presence.