Georgia has experienced a significant surge in its blueberry farming industry, with the number of blueberry orchards expanding to over 3,000 hectares since 2011. This growth has led to a substantial increase in blueberry exports, from 665 tons in 2020 to an anticipated 4,980 tons in 2023. The industry is supported by a diverse range of small, medium, and large-scale growers, located in regions with climatic conditions favorable for blueberry cultivation. The industry's success is attributed to the country's humid subtropical climate, natural soil acidity, and strategic timing of harvests, which aligns with a production gap in Europe. Additionally, the supply chain is organized to maintain freshness and quality, and Georgian blueberries comply with international food safety standards. The primary export markets include the CIS countries, the EU, and the Gulf, leveraging Georgia's strategic geographic location for efficient logistics and delivery to these regions.