At the Anuga fair, the presence of German importers was very important, not only because they played as locals and their country is the one that buys the most Argentine beef from Europe, but also because of the concern generated by Regulation 1115, to impose an anti-deforestation policy that the European Union is trying to apply to its raw material suppliers, including beef. The businessmen needed to clear up their doubts about what trade will be like when, at the beginning of 2027, that regulation comes into force. They cleared them up face to face with representatives of our country. From the first day of the show, Adrián Bifaretti, from the IPCVA, and Gerardo Leotta, advisor to the Consorcio ABC, explained how the Visec Carne platform works, which is ready to certify that the product sent from Argentina comes from fields not deforested after 2020, as required by the new European regulation. Jan Ulrich Tilsner, from the firm Jacobsen Fleisch, attended one of those talks, who ...
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