Global blueberry cultivation will continue to grow in the coming years

The global blueberry industry will grow in the coming years as long as the industry embraces operational efficiency and premium quality. North America, particularly the US, will remain the largest market for fresh and frozen blueberries, with Peru, Mexico and Chile the largest exporters in the fresh category. This is evident from a recent study by Rabobank. “Supply-side challenges such as logistics and operating costs are easing, but pressure on margins will continue to drive the industry to improve efficiency and productivity, including through varietal upgrades. The industry has also raised the bar in terms of fruit quality. This will be key to driving further consumption growth. Despite the inflationary environment, blueberry consumption in key markets is quite robust," said David Magaña, senior Fresh Produce analyst at Rabobank. “Using new technologies and varieties is key to delivering blueberries that will delight consumers worldwide.” Global exports of fresh blueberries are ...