The article provides an overview of the global fluid milk production and consumption trends, with a focus on the shift towards dairy alternatives driven by environmental, animal welfare, and health concerns. It highlights the growth in milk production, especially in India, and the varying per capita consumption rates across different regions. The article also addresses the challenges faced by dairy alternatives in terms of taste, nutritional content, and cultural preferences, noting the potential of hybrid products to address some of these issues. Additionally, it discusses the impact of the Covid-19 pandemic on consumer behaviors and trends in the dairy and dairy alternative markets, underlining the need for innovation in dairy alternatives to cater to local sensitivities and consumer demands.