Mato Grosso, a state in Brazil, is a significant player in the country's fish farming industry, ranking 5th nationally with a production of 34 thousand tons in 2019, according to a report by the Development Observatory of the State Secretariat for Economic Development (Sedec). The industry has the potential to grow further, especially in providing a healthier food source, but faces challenges such as environmental licensing and illegal products. Small-scale producers struggle to compete due to the need for consistent volumes. The industry's success relies on factors like adding value to production, increasing quality and logistical efficiency, and reducing bureaucracy in licensing. The industry also faces high production costs, particularly from feed, and could benefit from the establishment of feed factories. There are over 4,000 active fish farmers across 139 municipalities, with the species of choice being round fish and leather catfish. The industry could potentially benefit from the Mato Grosso Rural Development Program, which offers exemptions and incentives for agribusinesses.