"Grandpa's Tomato" – a Bulgarian village tomato seeking new markets

From September 30 to October 2, Madrid hosts one of the most significant trade shows in Southern Europe for fresh fruits and vegetables – Fruit Attraction 2025. Related: Bulgarian producers present domestic produce in Berlin Bulgarian greenhouse producers are also part of this global platform, with the national participation organized by the Bulgarian Association of Greenhouse Produce Manufacturers (BAPOP) with the support of the Ministry of Agriculture and Food and the State Fund "Agriculture". The domestic exhibitors present their best varieties of tomatoes, peppers, cucumbers, apples, pumpkins, and pomegranates, with the highlight of this year's show being the tomato. The star of the Bulgarian stand is the fresh "Grandfather's Tomato," which impresses with its rich taste and aroma. In Bulgaria, tomatoes account for over 20% of the consumption of fresh vegetables in households, with an average of about 12 kilograms per person per year at home and 2 kilograms outside the home. In ...