The article highlights the potential of small and medium-sized agricultural producers to enhance their profitability and quality perception by focusing on the gourmet market, particularly through the cultivation of grape tomatoes like the Rosso cultivar from Agristar do Brasil. This variety is noted for its durability, uniformity, and suitability for high-end cuisine, offering a cost-effective way to meet the gourmet market's expectations of freshness and visual quality. Its determinant growth, which eliminates the need for lateral shoot removal, further reduces operational costs. Grape tomatoes are valued for their sweetness, juiciness, and firmness, making them a versatile and essential ingredient in gourmet dishes. This strategy can help small and medium-sized producers to compete more effectively in the market by offering superior quality products while minimizing risks and costs.