Green startups awaken the thirsty land.

Source: Nhandan.vn Nguyễn Thiên Lý (second from right) chooses to accompany his relatives in applying technology to farming. Source HUBTECH ASIA From personal passion to community aspiration Nguyễn Thiên Lý, born in 1998, grew up in a multi-generational family tied to agriculture in Hà Tĩnh and then Gia Lai. Witnessing the scene of relatives "having a good harvest but losing money," completely dependent on market prices, Lý soon realized the paradox: farmers work year-round but remain poor. From then on, he was determined to find a new direction for the agricultural farming process in his hometown. Studying information technology in Thừa Thiên Huế, Lý understood that what the relatives were lacking was the ability to apply technology to the farming and product consumption process. He gathered like-minded friends to establish HubTech Asia - a comprehensive platform connecting farmers, cooperatives, businesses, and consumers. Starting with small steps like building a traceability ...