Growers in Sopore, Kashmir have begun planting kiwi fruits in their orchards, following the success of demonstration orchards created by the Baramulla District Horticulture Department in 2002. This shift is due to the lower investment and higher yield of kiwi fruits compared to traditional apple cultivation. The initial plants were brought from Himachal Pardesh. Kashmir contributes nearly 80% of India's apple supply, but growers have struggled with low prices for their produce.