Thai Binh province in Vietnam is shifting the focus of its agriculture towards the cultivation of high-value medicinal plants such as honeysuckle, ginseng, and Achyranthes. This shift is aimed at replacing ineffective crops and promoting sustainable agricultural development. The model adopted by local farmer Mr. Dao Trong Huyen, who has leased 10 hectares of land for medicinal plant cultivation, is seen as a promising approach, providing stable jobs and high economic efficiency. However, the sector faces challenges such as the lack of a stable consumption market, limited cultivation techniques, and a need for improved post-harvest preservation and processing. The article suggests that investing in research, science, and technology, building a sustainable production-consumption chain, promoting products, and creating brands can help overcome these challenges and enhance the value of Thai Binh's medicinal plant products.