Turkey's agricultural sector is witnessing a first as it shifts its focus towards the production of tropical fruits, with a particular success in crops such as passion fruit, avocado, mango, pitaya, guava, and papaya. This shift, especially in regions like Antalya, Mersin, and Alanya, is driven by a surge in demand both domestically and internationally. Alanya alone has seen a dramatic increase in avocado cultivation, extending from 250 acres to 16,500 acres over the past 12 years. The region is aiming to reach a harvest goal of 100 million avocados this year, reflecting the sector's growth and ambition. Not only is this agricultural pivot changing the face of Turkey's agricultural landscape, but it is also positioning the country as a notable player in the global tropical fruit market, with efforts underway to export mango, pitaya, and guava.