Guanajuato, Mexico, is among the leading strawberry exporting states in the country, contributing to Mexico's status as the world's largest strawberry exporter in 2020. The industry, which is based in cities such as Irapuato, Juventino Rosas, Villagrán, Silao and Salamanca, had an economic impact of $18 million from January to June 2020 and created 7,945 jobs. The United States, Canada, Germany, Japan, and Hong Kong are the primary markets, with Norway, Spain, Ireland, Vietnam, and Italy showing potential. The industry's success is due to Guanajuato's climate and geographical location, allowing for efficient cultivation and high-quality production.