[Guja-ryong Gu, Reporter for the Korea Farmers and Fishermen Newspaper] Gyeongnam Agricultural Cooperative is gaining attention for promoting rice consumption by collaborating with Makneunnal Co., a traditional liquor specialist and local company, to launch a premium traditional liquor made from Gyeongnam rice. Gyeongnam Agricultural Cooperative (Head Ryu Gil-nyeon) and Makneunnal Co. (CEO Park Jung-hyup) jointly developed the premium traditional liquors "Masan Jeongjong" and "Unam 25," made from Gyeongnam rice, and held a launch event at the Nonghyup Gimhae Distribution Center last December 12. These premium traditional liquors were primarily planned by Gyeongnam Agricultural Cooperative to enhance the added value of Gyeongnam rice and modernize traditional liquor, with Makneunnal Co., a representative local company specializing in traditional liquor in the Gyeongnam region, taking charge of product development.