Hadong-gun, a province in Gyeongnam, South Korea, has been exporting kiwi to Japan for the 12th consecutive year. This year's export of approximately 50 tons, up by 35% from the previous year, is valued at around 150 million won. The county's kiwi is popular in Japan due to its high quality and consistency. Grown using eco-friendly farming methods, the kiwi is known for its high sugar content and strong fragrance. The county plans to use this success to boost the global competitiveness of Hadong kiwi.