Hainan jackfruit has become available in the market, but the high logistics cost and difficulties with storage have resulted in high prices for the pulp sold in supermarkets, with prices reaching approximately 30 yuan per catty. However, online shopping has helped to lower the price of whole jackfruit. On platforms like Pinduoduo, more than 20 catties of jackfruit can be purchased for just over 60 yuan, attracting consumers and increasing the popularity of Hainan jackfruit. The island of Hainan has a significant jackfruit industry, with a planting area of 160,000 mu and a total output value of 864 million yuan, and the fruit is in high demand from the Mid-Autumn Festival to the Spring Festival.