Halal meat is a driver of exports for the entire category.

Exporting halal meat is a strategic direction, and it is developing faster than shipments on average for the meat group, Albert Davleev, president of Agrifood Strategies, told Agroinvestor. Moreover, this category is a growth driver both when opening new countries and when expanding presence in markets that are already traditional for Russia, with the exception of Vietnam (the main imported type of meat for this country is pork), as well as China (halal products are not as relevant for it). "If we look at the dynamics of the last three to five years, we understand that our presence is expanding in the markets of the Middle East, Africa, and Central Asia," the expert adds. Russia has long been developing the export of halal meat, and it was this product that was first shipped to foreign markets after the Gulfood-2015 exhibition—then the UAE market was opened for Russian producers. Currently, our country occupies 10% of the poultry market in Saudi Arabia, with high-value-added ...