The European Commission (EC) has endorsed the European Citizens' Initiative 'Save the bees and farmers!', emphasizing the need for bee-friendly agriculture amidst the challenges of climate change, pollution, and biodiversity loss. The initiative addresses the urgent decline in bees, butterflies, and flies in the EU, and the risk of pollination deficits affecting half of the EU's agricultural land. In response, the EC has backed several measures under the European Green Deal, including the Farm to Fork Strategy, the Biodiversity Strategy, and the Nature Restoration Law, to protect and restore Europe's pollinators. Notably, the proposed Regulation on the sustainable use of pesticides aims to reduce the use of chemical pesticides in agriculture by 50% by 2030, supporting the recovery of agricultural ecosystems and bee populations.