Italian pumpkin production has seen a 25% decrease due to adverse weather conditions, with both heavy rainfall in the North and drought in the South. This has led to significant drops in production in key growing regions such as Lombardy and Puglia. Despite these challenges, there is an increase in the production and import of international varieties, with a 38% rise in the first seven months of the year. Additionally, the article highlights the growing trend of 'zuccaturism' or pumpkin-themed experiences, attracting thousands of visitors to dedicated sites in Italy. Coldiretti recommends buying pumpkins directly from Campagna Amica farmers' markets to ensure quality and traceability.