Ham slicers bill up to 70% during Christmas with the cheapest acorn-fed Iberian ham in 2024.

Serrano and Iberian ham is the most in-demand pork product during Christmas, a campaign that accounts for up to 70% of turnover for some ham producers, with the higher categories of Iberian ham slightly cheaper than a year ago while the lower categories have become more expensive. Sales of sliced ham packets compared to whole pieces continue to gain popularity to adapt to new consumption demands, despite being a more expensive format, according to industry sources. A 100-gram packet of top-category sliced ham (100% Iberian acorn-fed) reaches an average price between 15 and 26 euros depending on the number of packets purchased or whether it is machine-cut or hand-cut; in any case, these options are between 4-5% cheaper than a year ago, according to prices analyzed by Efeagro. The 100-gram blister pack of 50-75% Iberian acorn-fed ham (red bridle) is priced at 11-14 euros, which is about 4% cheaper. In the lower category (field-fed), 100-gram packets can be purchased for 8.5-11.5 ...