Hanwoo Association promotes the excellent quality of Hanwoo and the value of sustainable livestock farming.

The National Hanwoo Association (President Min Kyung-cheon) participated in the "2025 Republic of Korea Agricultural Expo" held at the aT Center in Yangjae-dong, Seoul, from the 25th to the 28th of last month, successfully promoting the excellent quality of Hanwoo and the value of sustainable livestock farming. This year's expo was held under the theme "Growth and Happiness Created by Agricultural and Rural Innovation" and featured a variety of programs including "Agriculture and Life," "Innovation in Agriculture," "Vibrant Rural Areas," and "Colorful Agriculture," which attracted significant attention from visitors. The National Hanwoo Association operated an experiential promotional booth with the theme "Consumption of Hanwoo for the Earth." The booth visually introduced the circular economy structure of Hanwoo, showcasing how various by-products such as leather, bones, blood plasma, placenta, and gelatin are recycled into raw materials for cosmetics, pharmaceuticals, and ...