Hanwoo Relief Fund wins 'Excellence Award' at the 33rd Korea PR Awards

The Hanwoo Self-Management Fund Management Committee (Chairman Min Kyung-cheon) announced that this year's Hanwoo consumption promotion campaign, "Hanwoo EAT(da): Connect, Eat, Enjoy," has won an Excellence Award in the Corporate/Marketing PR Other category at the 33rd Korea PR Awards, held recently at the Sofitel Ambassador Seoul. The Korea PR Awards, organized by the Korea PR Association, is the nation's most prestigious PR awards ceremony, annually evaluating and selecting the year's major PR achievements. The Hanwoo EAT(da) campaign, which won the Excellence Award, was highly evaluated for naturally conveying the diverse utilization value and culinary charm of Hanwoo in everyday life. The Hanwoo EAT(da) campaign was planned based on the meaning of "eating Hanwoo (EAT), connecting people and culture, and continuing the value of Hanwoo." The Hanwoo Self-Management Fund collaborated with PR company PR Wide Co., Ltd. to operate year-round on and offline programs, introducing the ...