The article highlights the start of the new harvest season for purple basil in Arapgir, a town in Turkey that has become the first to receive a Geographical Indication Certificate for a plant product in the country. This variety of basil, known for its strong aroma and potent antioxidant properties, is renowned for its health benefits and is used to make various value-added products. The Arapgir Municipality has taken the lead in purchasing most of the harvest, with some being sold locally. The mayoral team, led by Haluk Cömertoğlu, has been instrumental in boosting basil production since 2010, particularly since 2015, and has seen an increase in demand, especially during the pandemic, due to basil's perceived protective properties against viruses.