A Swedish company, Dug Drinks, is set to introduce a new plant-based milk made from potatoes, which is already available in the UK and will be coming to the US soon. This marks yet another addition to the growing array of plant-based milk options that include nuts, seeds, grains, legumes, and more. The surge in the production of alternative milks is driven by the rising interest in vegetarian or vegan diets, with sales projected to reach 30% of all milk sales by 2026. The pandemic has further fueled this trend, leading to an increase in first-time trials of alternative milks and a shift towards more home cooking. Sales of plant-based milks in the US reached $2.5 billion in 2020, accounting for 15% of total retail milk sales.