The Australian Fodder Industry Association (AFIA) has launched a web page to help connect fodder buyers and sellers during a period of drought, as there is a severe deficit of fodder in South Australia, south-west Victoria, and south-east NSW. The web page aims to address the challenge of linking producers and consumers and is seen as an invaluable tool by fodder producers and sellers. AFIA is advocating for the prioritization of fodder reserves in government drought management and is calling for a shift in focus from only considering fodder in crisis times to also in good times.