A study from the UCD School of Agriculture and Food Science in Ireland has found that wild and managed bees contribute significantly to the pollination of apple crops, leading to a financial benefit for apple growers. The research reveals that insect pollination accounts for 93% of the market value of dessert apples and 46% of the market value for apples used in cider production. The study emphasizes the importance of biodiversity in insect pollinators and suggests that solitary bees and hoverflies could play a key role in future pollination management. The authors recommend simple measures such as planting new hedgerows and reducing pesticide use to increase and stabilize pollinator numbers.