The sugar market is experiencing a bullish shift due to reduced production estimates in Brazil's Center-South region caused by adverse weather and fires, alongside anticipated shortfalls in the Northern Hemisphere. Despite challenges like fires and low soil moisture, there's optimism for summer rains to aid sugarcane growth. Brazil's sugar production is expected to reach 39.8 Mt, with Europe, Central America, and Thailand contributing to the international market. India's export potential is also noted. For the 2025/26 season in Brazil, challenges such as fires, low soil moisture, and planting delays are expected, but positive summer rain forecasts revise production estimates to 600 Mt. The Center-South region's ethanol production has been high due to mill challenges, leading to low ethanol prices compared to sugar prices. However, shifts in consumer preference towards ethanol in states like Paraná and Minas Gerais are balancing the market. Unica's report indicates strong domestic sales, showing a resilient sugar market amid these challenges.