Hungary's ground paprika, particularly from Kalocsa and Szeged, is in high demand both domestically and abroad. The country's balance of trade for ground paprika is positive, with exports of high value-added, premium products outweighing imports of lower-value bulk goods. However, the industry is facing challenges such as low yields, rising production costs, and the impact of climate change. To strengthen the sector, there is a need for more efficient technology, better organization, and stronger marketing, as well as the integration of producers.