The article highlights the significant increase in the price of prickly pear, also known as the 'fruit of the poor,' in Moroccan neighborhoods during the summer, with each fruit now costing between 6 and 8 dirhams. The high demand and use of the fruit in cosmetic products, as well as its export, have led to its scarcity and high prices, which are no longer affordable for the poor. Sellers blame the destruction of prickly pear crops by the cochineal insect and the decline in cultivation for the shortage. The article criticizes the Ministry of Agriculture for lacking a effective policy to address these losses and compensate for the results.