Hoengseong Livestock Cooperative Hanwoo, achieving national brand certification for the 12th consecutive time...surpassing South Korea to become a global luxury brand.

Hoengseong Livestock Cooperative Hanwoo has once again proven its status as a leading Hanwoo brand in the Republic of Korea by receiving the National Brand Certification for the 12th consecutive time. Hoengseong Livestock Cooperative Hanwoo earned the National Brand Certification at the "2025 Livestock Products Brand Competition Awards Ceremony" held at the Daejeon Sunshine Hotel on the 18th. This awards ceremony is hosted by the Ministry of Agriculture, Food and Rural Affairs and organized by the National Agricultural Cooperative Federation, and it selects and awards outstanding livestock product brands every two years. Hoengseong Livestock Cooperative Hanwoo has been recognized for its excellence by winning the President's Award four times in 2005, 2007, 2008, and 2013, and it became the first livestock product brand to be certified as a National Brand in 2009, a certification given to brands that win the President's Award three times or more. Since then, it has maintained a ...