The article highlights the impact of the Russian Federation's military aggression on the honey and beekeeping product industry in Ukraine. Despite a decrease in sales, demand remains stable, with the internet playing a crucial role in worldwide orders. The demand for fresh honey and various beekeeping products such as natural wax, perga, pollen, propolis, and zabrus is significant. The consumer demographic remains largely the same, with a slight increase in gift orders from both domestic and international sources. The price of acacia honey has risen to UAH 400-450/kg, and there may be a reduction in the medical collection of up to 25-30% due to the war.