The article highlights a research project, 'Innova.Luppolo', spearheaded by Il Crea, with the support of various partners, aimed at exploring the diverse uses of hops beyond beer production. This initiative seeks to leverage the therapeutic properties of hop cones and the potential of hop sprouts as a culinary ingredient, with a focus on creating an sustainable extraction process for phytoextracts and establishing a database of autochthonous hops for a future breeding program. The article also touches on the legal framework for the cultivation and processing of medicinal plants in Italy, emphasizing the potential inclusion of hops in this framework, although it is currently under review.