Horticultural fair reinforces global strategy for 2026

The international horticultural sector fair expands its operations outside of the event period and reinforces its global positioning through an intense agenda of international missions. The strategy involves continuous promotional actions in different regions of the world, focusing on expanding markets, strengthening institutional relations, and generating commercial opportunities for companies and professionals in the fruit and vegetable chain. On the eve of its 43rd edition, scheduled to take place from April 21 to 23, 2026, at the Rimini Expo Centre, Macfrut develops initiatives throughout the year, in partnership with Agenzia ICE, embassies, local institutions, and sector organizations. The objective is to consolidate the fair as an international benchmark and expand its presence in strategic markets. The Americas play a central role in this strategy. In Central America, missions took place in the Dominican Republic and Panama, focusing on institutions and exporting companies. ...