The southern region of Minas Gerais, Brazil, is experiencing a significant shift in its agricultural sector, with horticulture emergging as a key driver of the local economy. Raul Maria Cássia from Emater-MG highlights the region's favorable geographic location, high altitude climate, and suitability for family farming as contributing factors to this growth. Strawberry cultivation, in particular, has seen a doubling of planted area from 1,300 hectares in 2016 to 2,500 hectares in 2020, thanks to its high profitability and the potential for year-round harvest using semi-hydroponic techniques and new varieties. Other crops like parsley, baroa, and brassica have also thrived, while potato planting has declined due to challenges in mechanization and a shift in consumer preferences towards ready-potato products. This regional transformation has led to a notable increase in the value of horticulture in the region's Gross Domestic Product.