Hortifrut launches naturAll, the first branch-picked blueberry commercialized in Europe

(Agraria.pe) Hortifrut officially presented naturAll, the first branch-on blueberry marketed in Europe, marking a milestone in the berry category by introducing a proposal that prioritizes freshness, sustainability, and a differentiated consumer experience. The new format preserves the blueberries on their natural branch, allowing the fruit to maintain its freshness for longer, with better quality at the point of sale and an extended shelf life for the consumer, the company highlighted. The harvesting and packaging of naturAll are carried out directly in the field, in the Sierra de Huelva, Spain, ensuring greater efficiency and traceability in the production process. Additionally, the product is presented in a completely plastic-free package, made of recyclable cardboard and with transparent cellulose windows, in line with the sustainability goals of European retail and consumer demand for more responsible alternatives. NaturAll, Hortifrut's bet The first harvest of naturAll took ...