Hortifrut Perú benefited agricultural workers with more than 166,000 exchanges of products through the Club de Campeones.

Hortifrut Perú's Champions Club program continues to establish itself as a pioneering initiative for recognition and loyalty in the agri-industrial sector. Since its creation in 2019, it has allowed more than 40,000 agricultural workers to make over 166,000 exchanges with their accumulated points during the blueberry harvest campaign, which are products that meet the needs of their households. Over six years, thousands of families have benefited, finding in agriculture their way to bring daily sustenance to their homes. In this regard, in the last campaign, 74% of the harvest workers accessed at least one exchange. Among the most requested products are home appliances, food baskets, construction materials (such as thousands of bricks, bags of cement, and water tanks), and tools for small businesses, such as visicoolers, sewing machines, etc. "The workers value choosing products according to their priorities and focus on obtaining them with effort and perseverance. The Champions ...