Brazilian hortifruit/CEPEA, how to keep tomatoes number 1 in consumption

Published 2021년 7월 28일

Tridge summary

Brazil ranks 4th in global tomato sales, but per capita consumption and total sales have declined due to economic challenges, changes in eating habits, and competition with other vegetables. The cost of tomatoes has increased, reducing purchasing power, especially for lower income classes. A survey also showed a decrease in the frequency of people consuming raw vegetables like tomatoes regularly since 2016. To boost tomato consumption, the article suggests measures such as increasing efficiency in the supply chain, diversifying cultivars, and marketing the benefits and flavor of the fruit, particularly for salads.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Piracicaba, 28 – Tomato is the most consumed vegetable in the country and occupies a prominent position in the global sales of the fruit: Brazil is 4th in the sales ranking that considers the main American, European and Asian countries (not including the Middle East) , according to Euromonitor consultancy. This positioning also brings many challenges. In Brazil, per capita consumption of fresh tomatoes in households (the main place of consumption) and total sales (retail and institutional market) have been declining. Several factors influence this retraction: consolidation of consumption, drop in GDP per capita, changes in eating habits and competition with other vegetables. The weakening of the economy in Brazil and, at the same time, the increase in the cost (and price) of tomatoes contributed to the reduction in the purchasing power of the fruit by Brazilians, especially in the lower income classes. Estimates based on the latest POF (Family Budget Survey) by IBGE, 2017-18, ...

Source: Hfbrasil