How did a single beekeeper turn his products into a successful brand?

Mitja Šibila has 370 hives in Haloze and is among the ten largest beekeepers in Slovenia. His honeydew cream with royal jelly has become his new bestseller, and apart from honey and honey beverages, the beekeeper also sells honey cosmetics under the brand Aromellis, reports the Slovenian website Finance. Why did scientists start breeding Varroa mites? It smells pleasant and nourishes the skin, and due to the natural ingredients, there is an increasing number of users, says Mitja Šibila from Tržec na Ptujsko Polje. Over the past year, sales of cosmetics and portioned honey have been growing, which strengthens his market position. Beekeeping is a family tradition. It has enchanted his grandfather and father. With my father, we had a company for carpentry, parquet, and beekeeping. I saw the greatest potential in beekeeping and gave up other activities years ago, Šibila recounts. However, the conditions are not easy. The climate and the high density of hives make it difficult to ...