The article explores the rising trend among Polish consumers towards preferring fresh, locally sourced fruits and vegetables, a movement gaining momentum especially after the pandemic and recent farmers' protests. A significant 81% of Poles support the farmers' protests, with many willing to buy more Polish produce to back local farmers and enhance their health. Experts from health and agricultural sectors underscore the benefits of local produce consumption, such as reduced disease risk and improved well-being. The article also highlights the role of education and attitude modeling in boosting fruit and vegetable intake among Poles, mentioning the nutritional superiority of local produce over imports. The pandemic has notably shifted consumer preferences towards valuing taste and quality in food, with figures like Weronika and Karol Maciejczyk, strawberry producers, leading the charge in promoting self-harvesting and local sourcing.