India: How GI tagging of Kashmiri saffron uplifts economic interests of farmers on the global front?

The Jammu and Kashmir government's decision to obtain a Geographical Indications (GI) tag for 'Kashmiri Kesar' saffron is expected to enhance the income of local farmers by preventing adulteration and the sale of counterfeit saffron from other regions. This initiative, the first of its kind globally, aims to ensure fairer prices in the global market and combat the financial challenges faced by farmers due to saffron contamination. Saffron, famous for its unique properties and high demand, is primarily grown in the Kashmir region by farmers in Srinagar, Budgam, Pulwama, and Kishtwar. With India becoming the first nation to GI tag saffron and expecting a surge in exports, there is optimism among farmers about improved financial sustainability. This year's saffron production in Kashmir is projected to increase by 15-20% from the previous year, reaching 16 tonnes, despite a high production volume in 2020. The quality of saffron this year is reportedly excellent, with large pharmaceutical and pan masala companies showing interest in purchasing it at higher prices.