Vietnamese businesses, particularly in Lao Cai and Yen Bai, are facing regulatory challenges in exporting cinnamon essential oil, a product derived from salvaged cinnamon tree parts intended for food and beverage use, not as medicine. Despite efforts by the Ministry of Health to ease restrictions through Circular No. 03/2021 and Circular No. 17/2023, which amended food safety and flavoring regulations, the industry still struggles with regulations not aligned with their production and market needs. The Vietnam Pepper Spices Association (VPSA) has appealed to various ministries and the General Department of Customs to facilitate the export of cinnamon essential oil as a normal food product, emphasizing the need for regulatory adjustments to support the export of these high-value products and promote circular agriculture.