A recent survey funded by the European Union reveals that while EU citizens generally consume meat less often than daily and prefer to eat it less frequently, there is a growing demand for better animal welfare standards. The survey, conducted across eight EU countries, found that poultry is the most popular meat type, but consumer preferences are shifting towards environmentally friendly and healthier dietary choices. Despite the EU having the world's strictest animal welfare standards, the survey indicates that there is a disconnect between these standards and the reality of farming practices, particularly with poultry. The survey also highlighted financial and accessibility barriers to meat purchasing, with respondents suggesting they would cut back on meat consumption or switch to cheaper options if meat prices increased. The survey's findings underscore the need for policy changes to better align with consumer demands for improved animal welfare and sustainable farming practices.