The European turkey meat industry, including Hungary, has faced challenges such as the COVID-19 pandemic's impact on restaurant consumption, the Ukrainian-Russian crisis, and high feed and energy costs. However, a more stable period is expected with decreasing feed prices and energy prices stabilization, despite bird flu epidemics. Turkeys are seen as a special meat for occasions and holidays, with increasing searches for recipes as Christmas approaches. The industry expects growth, with a shift in production capacities towards eastern and southern Europe due to environmental and animal protection regulations not allowing livestock farms in the west. Hungary's livestock farmers and food industry are set to benefit from significant development and investment subsidies, providing opportunities for competitive production and export of poultry products, including turkey.