Morocco's pepper exports are on track to reach a new annual record, with a 20% increase compared to the same period last year, according to data from EastFruit. The European Union, especially Spain, France, Germany, and the Netherlands, is the primary market for Moroccan peppers. Direct exports to the UK have also surged, increasing fivefold between 2019 and 2023. Additionally, Morocco's tomato exports are also seeing growth.