After two years of reduced production due to summer cyclones, the New Zealand avocado industry expects improved export volumes this season. Early crop estimates indicate a return to normal volumes, supporting exports of around 2 million trays across Asia and North America. Last season's production was severely impacted by Cyclone Gabrielle, resulting in a ten-year low of 1.3 million Class 1 export trays. The industry is now focusing on quality and sustainable growing methods to stand out in a competitive market, especially against significant competitors like Australia. Emphasizing taste and eating quality is expected to benefit New Zealand avocados, particularly in North American markets.