The price of garden strawberries in Ukraine has increased by 40-45% this year due to a lack of fresh berries, leading to a higher cost and less freezing and exporting of the fruit. The average price per kilogram of strawberries in Ukraine was 50 hryvnia. The supply of wild strawberries on the fresh market was also lower than usual, but there were still enough products to satisfy demand. Taras Bashtannik, the President of the Ukrainian Fruit and Vegetable Association (UPOA), noted that those with plantations in occupied regions were able to harvest and sell their strawberries, but at low prices.