Despite facing challenges in 2023 due to droughts, high temperatures, and market difficulties, the Bulgarian Association of Raspberry and Berry Growers remains optimistic about the future. The chairman, Bozhidar Petkov, emphasized the need for support following losses from restrictions on frozen raspberries and fruits from Ukraine. He proposed exploring new markets, increasing the presence of Bulgarian 'soft' fruits in supermarkets, and tapping into exotic markets. Petkov also plans to establish more producer organizations in 2024 to boost berry production.