In 2024, Russians will choose bran bread twice as often

Cooper analyzed the demand for different types of this product and calculated the cost of making it at home. Classic wheat bread is popular in Russia — it was ordered 13 times more than rye bread. Bread is used for snacks, as an addition to a meal, and is used to make croutons for soups and salads. In September of this year, Russians chose bran bread twice as much as a year earlier. Demand for sliced loaves (1.8 times), ciabatta (1.7 times), and baguettes (1.2 times) also increased compared to 2023. Whole loaves and corn bread are in fourth place (1.6 times). Classic wheat bread is in the top five (1.4 times). By the way, Russians buy it 13 times more often than rye bread, and 17 times more than Borodinsky bread. Protein bread is the leader in the low-calorie category. In the fall, it was ordered 1.9 times more than in 2023. And the demand for yeast-free bread increased 1.3 times over the same period. Russians also began to buy hot dog and burger buns and pita bread more often. In ...